The Role of AI in Digital Marketing
Artificial intelligence is transforming everything about the way people consume digital content. While learning and thinking were capacities once reserved for humans, artificial intelligence is a machine’s capacity to perform activities such as decision-making, critical reasoning, learning, analytics and predictions. And doing it with copious data at lightning speed. We all interact with AI without even realising it - whether its talking to Alexa, using Netflix’s recommendations, following suggestions on Instagram, digital adverts that show up on apps and much more. Any digital marketing strategy today, will require elements of AI to produce good results. Healthcare specifically can benefit immensely from AI backed internet marketing These are some important areas that AI has captured in the digital marketing space. Targeted audience Never before has any digital marketer had so much information about who is a potential and/ or current consumer. Using AI, the audience you market to will...