What are the four types of logos?

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 The logo is the face of the business and hence it needs to be unique. It must state the company’s vision & mission to the viewers. Professional logo designing services always keep this in mind and design a compatible logo for all types of brands. While some company requires an iconic logo to show their legacy, some require a letter mark logo to create a better brand presence. 

Here we are going to describe the basic 4 types of logos.

Iconic logo design

Iconic logos are a  combination of brand mark & wordmark logos. It presents a strong legacy for brands and states their aristocracy.  Logo design company in Gurgaon uses different elements for designing such logos. Dunkin Donuts is a fine example of such logos. 

Wordmark logo design

This type of logo os designed with text, typeface, and unique typographic elements. Such logos designed by logo designing services express a brand’s identity with strong essence. These logos use no graphic elements to convey messaging, and often uses literal texts stating the brand’s name and sometimes with the service tagline. Coca-cola is one example of such logos.

Brandmark logo

These type of logos uses a strong graphic, often abstracts to highlight an aspect of the product or service the brand. These logos are designed by logo designing services to evoke emotion in a viewer. For example, the Nike logo which implies motion, a perfect representation of the brand’s signature athletic shoes and clothings.

Lettermark logo design

These types of logos are made of entirely text to represent the brand. They can be a simple monogram or anagram. CNN news xahnnels’ logo is an example of lettermark logo.


Looking for the best Logo design company in Gurgaon? Get connected to us.
Location: Delhi, India

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