The Most Important 2020 Instagram Insights for Digital Marketers in 2021

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It has been noted that brands with prominent Instagram presence grow in multitudes. Thousands of followers, influencer endorsements, hundreds of likes and comments, and multiple posts in various formats help brands attract more consumers. It creates a reliable image of the brand in the consumers’ minds when they see that not just them, but many other people are associated with the brand on Instagram. Brands rely majorly on digital marketing solutions agency to achieve positive brand image through Instagram.

The digital marketing team devices engaging Instagram strategies that can drive any brand to succeed on the social media platform. According to digital marketers, impactful Instagram marketing strategies are essential for a brand to create a relationship with the consumers. And such strategies can only be formulated once marketers have clear app insights.

A single Google search can show a marketer all the insights of the Instagram app. But to create impact on Instagram, the marketer needs to segregate all the insights according to general demographic, user behavior and consumer behavior. It is not necessary that all statistical data available is useful. So, the marketers can filter the data further as per their requirements. Reasons for further filtration can be, but not limited to, geography, target audience and consumer behavior.

Instagram marketing heavily relies on statistics. Down below are mentioned the most important Instagram insights for digital marketers to create impact in 2021. These are already segregated into segments for convenience.

General Demographic

·  Instagram has an equal mix of both men & women. 52% females and 48% males

·  Most people on Instagram are between the years of 18-29

·  There are 73 million Indian users on Instagram

User Behavior

·  500 million people view stories every day

·  50% of Instagrammers visit the explore page,

·  Users spend 53 minutes each day on Instagram

· 66% of the consumers believe that brands can create a real change in social issues on digital platforms

·  Users engage with videos posts 38% more than image posts

·  Users engage 79% more with posts that have location tags

Consumer Behavior

· 200 million Instagram users visit a business page at least once every day

· 62% Instagrammers take interest in product seen in stories

· 90% of users follow at least one business account

· 83% have discovered new product or service on Instagram

· Posts with shopping tags engage 130 million Instagrammers monthly

· 66% of the users visit a business profile which they do not follow

Digital marketers analyze these statistics and curate a fully functioning Instagram marketing strategy that is best suited to the brand. The strategy includes a workable matrix of - the type of formats, content themes and the effective ways to post. All these are distributed to different teams at the digital marketing agency and executed. 

Are you looking for a digital marketing agency to help you become an influential brand on social media platforms? Get in touch with a brilliant team of industry experts at BHAAV.

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