How to make your content Google relevant?

Satisfying google algorithm is an art when it come to writing content. First thing you need to learn is how google establishes the relevance of content. To create relevance, you need to structure your content pieces accordingly. Google algorithms relies on various factors. This can be divided into two parts, off page factors and on page factors. Here is how professional content marketing agency create content for google. 

Off-Page SEO Factors 

Off-page SEO factors are the one which are not related directly to your website content but influence website’s position highly in organic results.

Backlinks

The most important ‘relevance’ factor is this. Google algorithm counts backlinks as a ‘vote’ for your website. Backlink created from a high-quality website makes a bigger impact on website’s ranking. But it’s important to build backlinks in sites relevant to your website niche.

Social Signals

Social signals such as liking and sharing content is also counted as ‘vote’ by google algorithm. Having better social signals means better chances of achieving website content relevance. Content marketing services always create high-quality engaging content that encourages users to visit your website and business. Writing good content is not enough as you also need to promote it on different social handles. 

Brand Mentions

It’s not necessary that google only notices backlinks. But also notices if your website is cited or mentioned in ither websites without any backlinks. Google’s crawlers go through these brand mentions to measure popularity of your brand. 

On-Page SEO Factors 

On-page SEO components are the one which are present in your website content. 

Content Quality

The content is the most important factor of search engine optimization. More the meaningful content you add on your websites, more chances of getting noticed by the google algorithms. Professional digital marketing agency creates well-researched, and well-written content with relevant keywords without stuffing. 

Title Tags

Title tags are HTML elements which contain titles of your web pages. They are important ranking factors and also determine relevance. Google uses them to establish the subject of a web pages. Effective and relevant title tags help rank your website higher. 

Meta Descriptions

Meta descriptions provide a brief description for the web page. They influence your overall SEO and website’s position in Google search engine. The meta descriptions must relate to your website topics and niche.

Headings

Headings are also HTML elements that plays greater role in the web page content hierarchy. Using headings properly help in improving website relevancy and make it easier for Google to notice your website.

Final Words

Google’s algorithm is evolving every day and hence, to be on top of SEO game you need to create relevant content. You need to understand how Google determines content relevance and work accordingly. Professional digital marketing services continuously publish high-quality content with link-building activities to make sure that Google likes you.